Side by side
| Question |  AI Adoption Score | Google Forms |
|---|---|---|
| The questions | Ready-made AI adoption surveys: eight of them, from a 5-minute barriers survey to a 15-minute 360°, one on a published research scale (opens in a new tab) | You write them, with 12 question types from multiple choice to rating scales and grids; Gemini can draft a form from a prompt on eligible plans1, 7 |
| Scoring | Every answer scored by fixed rules into levels from L1 to L5, archetypes, and a verdict on what holds people back (opens in a new tab) | Points per question in quiz mode; any other scoring you build yourself in Google Sheets2, 3 |
| Results by team | By team and for the whole organization, from the first answer (opens in a new tab) | A summary per question and each person's answers; breakdowns by team are spreadsheet work3 |
| Invitations and reminders | Invitations go out for you, then up to two reminders to people who haven't answered (opens in a new tab) | Share a link or email the form; Google's help pages describe no reminders4 |
| Who has answered | Who has answered and where people stop, in the report's Analytics tab (opens in a new tab) | No list of who hasn't answered; to see who did, turn on email collection4, 5 |
| Anonymity | Anonymous with a shared password, or named through email lists or Google sign-in, set per survey (opens in a new tab) | Anonymous unless you collect emails: verified from the person's Google account, or typed in by them5 |
| Round after round | Each round compared with earlier ones in the report's Trends tab (opens in a new tab) | No comparison between rounds; you'd line them up in Google Sheets3 |
| AI help with the answers | Ask Claude or ChatGPT about your reports through the read-only connection (opens in a new tab) | Gemini summarizes text answers and groups them into themes, on eligible Google Workspace or Google AI plans6 |
| Price | Free plan; paid plans on request | Part of Google Workspace8 |
Where Google Forms is stronger
- Any question you like. You choose every word and topic, including questions only your company would ask.1
- Already in your toolbox. It's part of Google Workspace, so there's no new vendor to approve, and people already know how to fill it in.8
- Your data in your own spreadsheet. Answers go straight to Google Sheets or download as a CSV file.3
- Gemini on eligible plans. It can draft a form from a prompt and summarize text answers.6, 7
What you'd build yourself
A scoring model. The 360° (opens in a new tab) turns each person's answers into five dimension scores and a level, and rolls them up to teams and the organization. AI Adoption Barriers (opens in a new tab) ranks 18 barriers and says who can fix each one. A form gives you the raw answers; the model is yours to design and maintain.
The report. Team views, trends across rounds and response analytics are ready from the first answer, instead of a spreadsheet someone builds and rebuilds after every round.
The follow-up. Invitations, reminders and who has answered are handled for you, so response rates don't depend on someone chasing people by hand.
Questions that keep up. AI Market Pulse (opens in a new tab) asks about each quarter's new AI developments, so you don't have to rewrite your survey every time the tools change.
Questions
Can't ChatGPT or Gemini write the questions for us?
They can draft questions. What they don't give you is a scoring model and a report that compares teams and rounds. Writing questions is the quick part; turning answers into levels, team views and next steps is the work our surveys already do.
Is AI Adoption Score really free to start?
Yes. Open Access is free: every survey and the full report, in exchange for three things that help us improve the product: a feedback call with our team, anonymized aggregate data shared for research, and a case study. Private Access, a paid plan, keeps everything private. See pricing (opens in a new tab).
Do people need a Google account to answer?
Not for our surveys: people can answer through a link with a shared password, an email invitation, or Google sign-in if you choose it. More in Security and privacy (opens in a new tab).
Sources
- Google Docs Editors Help: Choose a type of question for your form (opens in a new tab)
- Google Docs Editors Help: Create & grade quizzes with Google Forms (opens in a new tab)
- Google Docs Editors Help: View & manage form responses (opens in a new tab)
- Google Docs Editors Help: Publish & share your form with responders (opens in a new tab)
- Google Workspace Learning Center: Create your first form in Google Forms (opens in a new tab)
- Google Docs Editors Help: Summarize & analyze responses with Gemini in Google Forms (opens in a new tab)
- Google Workspace Updates: Use Gemini in Google Forms to quickly create a new form, June 2025 (opens in a new tab)
- Google Workspace: Google Forms (opens in a new tab)